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Business Development for Appraisers: Insights from Craig Morley
Eager to elevate your appraisal business?

In this video, Craig Morley dives deep into business development for appraisers, revealing proven strategies to build relationships, grow your client base, and stand out in today’s competitive market. From personal branding to consistent outreach, his insights are practical, actionable, and rooted in real-world experience.

Why Business Development Matters for Appraisers

The appraisal industry is evolving. It’s no longer just about delivering accurate reports today, it’s about building long-term client trust and demonstrating value beyond the numbers. Business development empowers appraisers to:

      • Build a loyal client base.
      • Adapt to shifting market demands.
      • Increase visibility and referral opportunities.
      • Stand out in saturated local markets.

Whether you’re a solo appraiser or part of a larger firm, investing in business development can lead to more consistent work and long-term growth.

Craig Morley’s Top Business Development Tips

Craig Morley shares insights that can reshape how you approach client relationships and business expansion. Here are his most valuable tips:

      • Relationships First: Prioritize relationships over transactions. People do business with professionals they trust.
      • Intentional Networking: Show up where your potential clients are. Focus on adding value, not selling.
      • Follow Up Consistently: Many opportunities are lost due to poor follow-up. Make it part of your routine.
      • Brand Yourself Clearly: Develop a recognizable brand that reflects your values and specialty.
      • Use Your Strengths: Lean into what you do best. Whether that’s public speaking, writing, or one-on-one meetings.

Each of these points ties into building a business that feels authentic and sustainable.

How to Apply These Strategies Today

You don’t need a major marketing budget or team to implement what Craig shares. Here’s how to get started:

      • Schedule 15 minutes daily to follow up with past or potential clients.
      • Attend one industry event monthly, either virtually or in person.
      • Post helpful content once a week on LinkedIn or your website blog.
      • Ask happy clients for testimonials or reviews you can showcase.

Small, consistent actions lead to big results over time.

Watch the Full Interview

Watch now on YouTube to hear Craig’s full conversation and learn how to take your appraisal practice to the next level.

Final Thoughts

Business development isn’t just for salespeople, it’s a vital part of growing as a professional appraiser. Craig Morley’s advice is a reminder that success starts with showing up, building trust, and staying visible.

 

Want help applying these strategies to your business? Contact PahRoo for tailored guidance and appraisal consulting.

Chicago neighborhood streetscape reflecting the real estate trends shaping the market
Chicago Real Estate Trends an Appraiser Watches

Chicago generates a fresh pile of market headlines every month, and most of them expire just as fast. The Chicago real estate trends that matter are the ones underneath: the patterns that hold while the monthly numbers wobble. As appraisers, we watch those patterns for a living, because they decide what properties are worth here. So this page tracks the durable ones, and our monthly reports handle the wobble.

By the end of this article, you’ll know:

  • Why Chicago keeps landing on the tight-supply side of the national map.
  • How one metro splits into four different markets, county by county.
  • The two local forces, taxes and zoning, that bend values here like nowhere else.

The Chicago Real Estate Trends That Persist

So start with the pattern national data keeps confirming. In Realtor.com’s 2026 Market Clock analysis, only about a quarter of the 50 largest metros remain seller’s markets. Those sit mostly in the Midwest and Northeast, and Chicago made the short list of peak seller markets. Every buyer’s market sits in the South or West. So while much of the country rebuilt its for-sale inventory, Chicago stayed supply-constrained.

That is not a fluke of one survey. The region’s housing stock is old, and new construction has lagged demand for years. Owners holding low mortgage rates also have little reason to list. Tight supply became Chicago’s resting state, so it shapes everything downstream. Expect competitive conditions for well-priced homes, resilient prices, and a market that punishes overpricing by silence rather than lowball offers. One more durable habit follows from it. Well-prepared listings move fast here, while stale ones linger visibly. So Chicago sellers win by pricing right in the first week. Chicago buyers win by being ready before the right house appears.

One Metro, Four Different Markets

Averages, after all, hide the real Chicago. Our June 2026 market report found the metro splitting by county. Cook held prices on scarce inventory, while DuPage and Will showed demand-led growth. Lake County’s gains, meanwhile, rested on thin demand. Two sellers thirty miles apart can face opposite markets in the same month. So a metro-wide headline tells neither of them much.

The city also tells its own two-track story. Family buyers keep pushing into space, which keeps the suburbs and the bungalow neighborhoods competitive. Downtown’s condo segment runs on a different clock. In our appraisal work, the high-rise overhang that built up after 2020 has been steadily absorbed. Demand for well-located units has returned, too. The recovery is a trend precisely because it has persisted across seasons rather than spiking in one.

So match the trend to the move you are making. Selling a bungalow in a tight ward? Supply is your friend, if the price respects the block. Buying downtown? The recovery rewards patience less every season. Hunting in DuPage or Will? Expect company, and expect to prove your number. Each answer comes from the pattern, not the headline.

The Chicago X-Factor Is Property Taxes

No durable read on this market survives without the tax layer. Cook County’s system bends buyer math here like nowhere else. Assessments run on a three-year cycle, and the City of Chicago gets reassessed in 2027. The bill also arrives a year behind the value. So tax risk is part of every Chicago purchase, and savvy buyers price it in. A home with a stale low assessment carries a future bill increase. One with a fresh high assessment may carry appeal potential instead. So when you tour a Chicago home, ask for the tax history, too. If the assessment lags the price, budget for the catch-up. If it overshoots, an appeal may claw some back. Either way, the tax layer belongs in your offer math. Our plain-language guide to Cook County property taxes walks through the whole chain.

Policy Keeps Redrawing the Map

The second local force is zoning, and it moved recently. In September 2025, the City Council unanimously approved an ordinance legalizing accessory dwelling units. It covers areas zoned for small apartment buildings and business districts, with by-right status in the original pilot zones. In single-family zones, allowance depends on the local alderperson. So the same bungalow can hold ADU potential in one ward and none next door. That ward-by-ward patchwork is now part of lot values across the city. We covered the mechanics in our piece on how zoning changes property value. It belongs on any list of trends shaping Chicago prices, too.

Follow the Monthly Numbers, Price on the Pattern

Put the two layers together and the playbook writes itself. Check the monthly data for where the market sits right now, because timing questions live there. Then make the actual decision on the structural picture. That means your county’s dynamics, your block’s supply, the tax trajectory, and what the zoning permits. A pre-decision appraisal pulls all of it into one defensible number for your specific property. In a metro where the answer changes every few miles, that number beats any trend piece, including this one.

Which Chicago are you buying in?

Cook, DuPage, Will, and Lake run on different math. Get an appraisal built from your county’s evidence, not the metro average.

Value My Side of the Metro

Frequently Asked Questions

Is Chicago a buyer’s or seller’s market?

In 2026, Chicago ranks among the strongest seller markets in the country, per Realtor.com’s Market Clock analysis. Tight Midwest inventory drives it. Conditions vary by county and neighborhood, though, so check current local data before pricing a specific property.

Why is Chicago housing inventory so tight?

Three durable reasons. The region’s housing stock is old and new construction has lagged demand for years. Owners holding low mortgage rates have little incentive to list, and demand for well-located homes has stayed steady. Together they made tight supply Chicago’s resting state.

Are the Chicago suburbs more competitive than the city?

Often, because family buyers compete for space. Our June 2026 report found DuPage and Will counties showing demand-led growth while Cook County held prices on scarce inventory. The city runs two tracks of its own. Neighborhood homes stay competitive while the downtown condo segment sits in a steady recovery.

How do property taxes affect Chicago home values?

Heavily. Cook County reassesses on a three-year cycle, with the City of Chicago next reassessed in 2027. Bills also run a year behind values. Buyers price in tax trajectories. So a stale low assessment implies a future increase, while an overshooting one may support an appeal.

Where can I see current Chicago market data?

Our monthly Chicago market reports track prices, inventory, and county-level dynamics as they move. This page covers the structural patterns behind them. For a decision about a specific property, an independent appraisal translates both layers into one defensible value.

Field Data From Two Decades of Chicago Appraisals

PahRoo Appraisal & Consultancy has valued Chicago-area homes and buildings for more than twenty years. An appraiser holding both MAI and SRA designations leads the firm. Maybe you need a residential appraisal before a purchase or sale. Maybe an estate, divorce, or tax matter calls for broader appraisal services. Either way, the trends above stop being abstractions and become the evidence behind your number.


Charging Bull sculpture on Wall Street framed by summer sunlight with a slight sun flare, symbolizing market momentum.
Wall Street Summer Sizzle: Navigating the Season’s Market Trends
Summer Slowdowns: What’s Really Happening on Wall Street?

Markets Climb, Trade Tensions Ease, and Blockbuster Deals Lead the Headlines

Wall Street has seen another exciting day, and there are no indications that the markets will slow down anytime soon. U.S. stocks are still rising steadily; SPY is up 0.2%, QQQ is up 0.4%, and IWM is up 0.5%. U.S. Treasury yields are also declining, with the 10-year leveling off at 4.38% and the 2-year at 3.9%. With commodities on a tear—gold up 0.3%, copper up 0.2%, crude oil up 0.6%, and natural gas up an impressive 5.5%—it appears that investors are more than willing to take on a little risk.

As everyone awaits tomorrow’s crucial FOMC meeting, the US dollar (DXY Index) is up 0.4% in the currency market. Bitcoin, meanwhile, is still near its all-time high of $118.8K.

It appears that the controversy surrounding tariffs is finally subsiding on the international scene. Talks with India have been given more time, and today was the second day in a row that the United States has been in Stockholm for trade talks with China. The so-called “tariff hysteria” may finally be waning, according to U.S. Trade Representative Greer. The economic advantages of completed trade agreements and pledges for domestic investment may soon be the focus of attention.

Volatility, Seasonality, and Investor Behavior

Not to be overlooked is earnings season, which never fails to provide enjoyable surprises. As of right now, 32% of S&P 500 companies have released their Q2 earnings; an astounding 77% of them have exceeded consensus EPS estimates, which is significantly higher than the 73% average over the previous four quarters. Additionally, revenues are surpassing projections: 75% of businesses are exceeding estimates, up from 60% in the previous year. Particularly noteworthy are industries like financials, consumer discretionary, and industrials.

Acquisitions and mergers have been booming. Baker Hughes outbid Flowserve with a daring $13.6 billion bid for Chart Industries. Another big story: Union Pacific recently agreed to pay $85 billion in cash and stock to acquire Norfolk Southern. Larger, billion-dollar-plus deals drove a 26% increase in deal value in the first half of 2025, despite a 12% decline in the number of U.S. deals compared to the same period last year. That’s encouraging because it shows that businesses are still self-assured and willing to take calculated risks.

The IPO pipeline is still robust, as if all of that weren’t enough. As they prepare to go public, Stripe and Databricks, two of the most anticipated offerings, are both aiming for valuations above $50 billion.

Overall, as we enter the peak of summer trading, investors have a lot to be hopeful about, including strong equity gains, a calming of trade fears, blockbuster deals, and an IPO calendar to keep an eye on.

Final Thoughts: Riding the Summer Sizzle with Strategy

While Wall Street’s summer movements may seem unpredictable, understanding the trends and the forces behind them can offer a strategic edge. Whether you’re a seasoned investor or just keeping an eye on market rhythms, staying informed is key. If you’re particularly interested in how broader economic shifts are influencing local real estate trends, check out our ongoing Chicago Real Estate Market Insights for in-depth updates.

For a deeper dive into historical summer trading patterns and expert seasonal strategies, we recommend this comprehensive analysis from CNBC’s Market Trends section, a trusted source for up-to-the-minute financial news.

As always, markets may heat up, but smart investing stays cool.

How Scott Voltz Built an Appraisal Business That Stands the Test of Time
What does it take to stay in the appraisal industry for five decades and still love what you do?
In this powerful episode of Appraisers on Purpose, Michael Hobbs sits down with veteran appraiser and investor Scott Voltz, who shares a lifetime of lessons, including how he built a thriving appraisal business from the ashes of the 1989 banking crisis.
From Accidental Landlord to Industry Leader

 

Scott’s story begins with a chance real estate purchase at 22 years old, sparked by a missed turn and a for-sale sign on a weed-covered house. That experience set him on a journey that would weave through real estate syndication, investment, and ultimately, a passion-fueled appraisal practice. I was reviewing MAI reports and thought, I’m already doing this,” Scott recalls. That realization launched his decades-long career as a respected appraiser.
The Power of Geographical Specialization

 

One of Scott’s most game-changing decisions? Becoming the northernmost MAI in Los Angeles County. At a time when most appraisers chased work all over, Scott doubled down on local dominance. That strategy paid off, especially after the Northridge earthquake in 1994, which made him the go-to expert when others couldn’t reach the area.

I said, ‘Hi, I’m Scott Voltz and I’m going to dominate this area.’ And I did.

 

Scott proves that building authority in a niche market especially one underserved by competitors is a timeless success formula.

Why Appraisal Is More Than a Job
Scott sees appraisal not just as work, but as a profession rooted in trust, knowledge, and contribution. In fact, he shares that appraisers were mentioned in the Book of Leviticus, where priests were trusted to assign value to donated land.

If you treat it like a job, it’ll be a job. But if you treat it like a profession, you’ll grow and succeed.

 

Scott’s perspective is both refreshing and energizing, especially for younger appraisers seeking staying power in a fast-changing market.

Get inspired by one of the most grounded and hopeful episodes yet. Whether you’re early in your career or rebuilding in a shifting market, this one’s for you.

Enjoyed Scott Voltz’s story?

Don’t miss out on more inspiring journeys and practical insights from leaders in the appraisal world. Listen to the Appraisers on Purpose podcast on Spotify or subscribe to our YouTube channel to catch every new episode. Your next breakthrough might just start with a listen.

 

If you’re Interested in starting your own appraisal business or looking for mentorship, contact the Pahroo team to learn more about commercial and residential real estate appraisal in Chicago.
 
Real estate appraiser working alone in a home symbolic of isolation in the appraisal profession
Why Most Appraisers Are Flying Solo and What We Can Do About It

 

 

 


In today’s evolving housing market, many real estate appraisers are flying solo and it’s starting to take a toll on both the profession and the professionals. In this episode of Appraisers on Purpose, we sit down with Susan Alley, a reviewer, former staff appraiser, business owner, and industry advocate who brings wisdom, warmth, and a sharp eye for what’s missing in today’s profession.

Appraising isn’t just technical — it’s personal.
And for many of us, it’s also isolating.

But does it have to be?

From glue-sticking reports in the office to building a nationwide compliance review firm, Susan’s story is real, relatable, and full of insights for appraisers at every stage of their journey.

🎙️ What You’ll Learn:

  • Why most appraisers are still working solo — and why that’s a problem
  • How reviewing hundreds of reports gave Susan a powerful “aha” moment
  • What every trainee should experience before ever setting foot in a house
  • The reality of tech changes, UAD updates, and industry burnout
  • Why “being nice” might be the most undervalued skill in appraisal

“There is no perfect appraisal. But there’s always a way to get better — and it usually starts with connection.” — Susan Alley

▶️ Watch the Episode:

Whether you’re a seasoned appraiser or just starting out, this conversation will challenge how you think about connection, compliance, and what it really means to build a career with purpose.

If you’re an appraiser looking to connect or grow professionally, our real estate appraisal services offer insight into both the technical and relational sides of the work. Whether you’re flying solo or building a team, the right support can make all the difference.

Listen on Spotify

Get in touch with us!


P.S. If you’re looking to feel less alone, stay sharp, and help shape the future of our industry — don’t miss this one.

 

Suburban neighborhood with red HOA risk sign, representing potential impact of homeowners associations on property value.
Can Your HOA Hurt Your Home’s Value

When you buy into a condo or HOA community, you buy two things. One is your unit. The other is a share of an organization with a budget, a board, and a repair list. So your home’s value rides on both. An HOA that keeps the property sound and the reserves funded protects every unit’s price. One that defers repairs and dodges hard votes quietly taxes every owner, whether or not the dues feel cheap.

By the end of this article, you’ll know:

  • How association health reaches your unit’s price, in both directions.
  • The lending rules that can make a whole building hard to finance.
  • What an appraiser checks about the HOA, and how to check it yourself first.

How an HOA Shows Up in Your Home’s Value

The connection runs through three channels. First, condition. In a shared building, the roof, facade, and mechanicals belong to everyone, so the association’s maintenance record becomes part of your unit’s condition rating. Second, the buyer pool. Strict rental caps or pet bans shrink the set of people who can buy your unit, and a smaller pool means softer pricing power. Third, the monthly math. Buyers weigh dues against what the dues deliver, so high assessments with little to show for them read as a discount waiting to happen.

None of this appears in your unit’s listing photos. But appraisers and experienced buyers price it anyway, because an association’s problems eventually arrive at every owner’s door as an assessment, a repair, or a harder sale.

The Lending Gate Most Owners Never See

Here is the part that changed in recent years. Fannie Mae, which buys a huge share of condo loans, now screens the whole project before it will touch a loan on any unit. A September 2026 summary by Chicago-area condo law firm Kovitz Shifrin Nesbit lays out the current rules. Projects needing critical repairs, such as structural problems, water intrusion, or unsafe balconies, are ineligible until the repairs are done. So are projects that failed a local inspection. Budgets must put 10% of assessment income into replacement reserves, and a special assessment cannot substitute for that line. The screws tightened again in August 2026 on how reserve studies can be used.

Now follow the consequence. If a building lands on Fannie Mae’s ineligible list, buyers cannot easily get conventional financing for any unit in it. The buyer pool collapses to cash and specialty lenders, and cash buyers expect a discount for the trouble. An owner who kept a perfect unit can still watch its value sag because the association skipped a roof vote three years ago. That is the ripple effect in its sharpest form: the HOA’s balance sheet became the building’s credit score.

The math stings quickly. Say a unit would appraise at $300,000 in a healthy building. If the project goes ineligible, the realistic buyers become cash investors hunting a deal. Offers arrive at $255,000, and the owner eats a 15% haircut for a repair budget they never controlled. So the cheapest dues in town can be very expensive.

What an Appraiser Checks Beyond Your Front Door

So when we appraise a unit in a managed community, the inspection does not stop at your door. We look at the association’s budget and reserve funding, pending or active litigation, special assessments passed or looming, the share of units that are owner-occupied, and how the common elements actually present. Each item feeds either the condition analysis or the marketability analysis, and sometimes both.

The same review can run in your favor, too. A well-run association with funded reserves, clean financials, and maintained common areas is a selling point an appraisal can support. Buyers pay for certainty, and a healthy HOA is certainty you can document.

Read the Association Before You Buy or List

You can do a useful version of this homework yourself. Before buying, request the association’s budget, reserve information, meeting minutes, and any disclosures your state requires, then read the minutes for fights about money. Ask whether any special assessments are planned. Before listing, do the same for your own building, because surprises travel from the HOA packet to the negotiating table at the worst moment. If the association has a known problem, price and disclose with eyes open rather than losing the deal in week three.

Value the Unit and the Association Together

The clean takeaway: a condo’s value is never just the unit’s value. It is the unit times the association’s health, and lenders now grade that health formally. A pre-purchase appraisal tells you what the unit is worth inside its building’s reality. A pre-listing appraisal surfaces the association issues a buyer’s lender will find anyway, while you still have time to respond. If you are new to the process, our guide to the home appraisal process covers the basics. Either way, know what the association is doing to your number before the market tells you.

Your home’s value has a co-signer: the HOA.

Get an appraisal that reads the association’s health along with your unit, before a buyer’s lender reads it for you.

Appraise the Whole Picture

Frequently Asked Questions

Does an HOA affect property value?

Yes, in both directions. A well-run association with funded reserves and maintained common areas supports every unit’s value, while deferred maintenance, litigation, or weak finances drag it down. The association’s condition and marketability effects flow directly into how appraisers and buyers price each unit.

Can a weak HOA make my condo hard to sell?

It can make it hard to finance, which amounts to the same thing. Fannie Mae screens entire condo projects, and buildings with critical repair needs, failed inspections, or underfunded reserves become ineligible for conventional loan purchase. That shrinks the buyer pool to cash, and cash buyers expect discounts.

What do appraisers check about an HOA?

The association’s budget and reserve funding, pending litigation, special assessments passed or planned, the owner-occupancy share, and the real condition of common elements. Each factor feeds the unit’s condition rating or its marketability analysis, so association health shows up in the appraised value.

What makes a condo building ineligible for conventional loans?

Under current Fannie Mae project standards, triggers include critical repair needs such as structural problems or water intrusion, failed local inspections, and budgets that do not allocate 10% of assessment income to replacement reserves. Projects stay ineligible until the problems are documented as fixed.

Should I get an appraisal before buying into an HOA community?

For a significant purchase, yes. An appraisal values the unit inside the reality of its association, factoring in dues, condition of common elements, and marketability. Pair it with your own review of the budget, minutes, and disclosures, and you buy with the full picture.

Appraisals That Audit the Association Too

PahRoo Appraisal & Consultancy has valued homes in condo and HOA communities across the Chicago area for more than two decades. An appraiser holding both MAI and SRA designations leads the firm. Maybe you need a residential appraisal before a purchase or listing. Maybe an estate, divorce, or dispute calls for broader appraisal services. Either way, the association’s health gets read along with the unit, because that is where condo value actually lives.


Zoning map overlay demonstrating impact on property values in Chicago
How Zoning Changes Your Property’s Value

Zoning might be the most boring subject in real estate, and it quietly outranks almost everything else. Those colored squares on a city map decide what your property can legally become. So they also set a ceiling on what it is worth. Two identical lots on the same street can carry very different values because one allows three units and the other allows one. Most owners never check which lot they own.

By the end of this article, you’ll know:

  • Why appraisers analyze zoning before anything else, through highest and best use.
  • What the research says zoning does to prices, in six-figure terms.
  • How Chicago’s 2025 ADU ordinance redrew value ward by ward.

Zoning Is the First Question an Appraiser Asks

Appraisal doctrine has a name for this: highest and best use. Before valuing a property, an appraiser determines the most profitable use that is legally permissible, physically possible, and financially feasible. Notice, too, which test comes first. Legal permissibility is the zoning question, so everything downstream depends on it. A lot zoned for a single home gets valued as a single home. The same dirt zoned for six units gets valued as a development site, because buyers pay for what they are allowed to build.

So when zoning changes, value can move without a single nail being driven. The use changed, so the buyer pool changed, and the price followed. That is also why appraisers track zoning board agendas and draft map amendments. After all, a variance or a text amendment can rewrite a property’s highest and best use overnight.

The Research Puts Numbers on It

How much can lines on a map matter? Reserve Bank of Australia economists measured it by comparing home prices with the cost of supplying homes, and the Cato Institute’s summary of their study reports the gap. Zoning restrictions raised the average detached house price in Sydney by about $489,000, roughly 73% above the cost of supply. Melbourne’s detached prices ran 69% above supply cost, too, and Sydney apartment prices ran 85% above marginal cost.

So those are restriction effects: scarcity created by what the map forbids. The mirror image is entitlement value, what a property gains when the map loosens. Arlington, Virginia tried exactly that by allowing duplexes in single-family zones, and teardown economics shifted immediately. Then opponents sued, and the fight ran all the way to an appeals court in 2025. Both halves of that story matter to a property owner. Zoning can mint value, and contested zoning can hold it hostage until the courts finish.

Chicago Just Redrew Its Own Map

This is not theory anywhere, and in Chicago it is this year’s news. In September 2025, the City Council unanimously approved an ordinance legalizing accessory dwelling units in areas zoned for small apartment buildings and in business districts, building on pilot zones that date to 2020. Inside those original pilot areas, ADUs are also allowed by right.

Here is the wrinkle an appraiser cannot ignore. In single-family zones, the city’s most common zoning, whether ADUs are allowed depends on the local alderperson. So the same bungalow can hold real ADU potential in one ward and none in the ward next door, a patchwork that changes lot values block by block. The ordinance also requires union apprentice labor for ADU construction, which raises the cost side of the feasibility test. Potential income, ward-level permission, and build cost now all feed one question: what is this specific lot’s highest and best use today?

Zoning Cuts Both Ways

Owners mostly hear the upside stories, but the doctrine is symmetrical. A downzoning can strip development potential a purchase price assumed. A legal nonconforming use, the grandfathered duplex in a single-family zone, can lose its status after a fire or a long vacancy, taking its income value with it. And “zoning potential” that requires a variance is a maybe, not an asset, until the approval exists.

Chicago’s new ordinance shows the whole spectrum at once. If your ward allows ADUs, your garage just became potential income. If it does not, the identical garage one ward over stays a garage. Same city, same ordinance, different values. So before celebrating or shrugging, check where your block actually landed. So buyers who pay full entitlement value for un-entitled land are paying for someone else’s homework before it is graded.

Check the Map Before You Price the Property

So the order of operations matters. Before you buy a teardown, sell a wide lot, or build the addition, find out what the zoning actually permits and what the market pays for that permission. An appraisal does this work formally. The highest and best use analysis establishes the legal envelope, and the valuation prices the property inside it, with the evidence attached. If the zoning also moved your assessment, our guide to Cook County property taxes covers what to do about that. Either way, the map knows something about your property’s value. It is worth reading before the market reads it for you.

Is your lot worth more than your house?

A highest and best use analysis tells you what the zoning really permits and what that permission is worth in your market.

Price the Permission

Frequently Asked Questions

Does zoning affect property value?

Strongly. Zoning sets what a property can legally become, which caps or expands its highest and best use. Research summarized by the Cato Institute found zoning restrictions raised average Sydney detached house prices by about $489,000, roughly 73% above the cost of supply, and similar effects appear wherever rules limit what can be built.

What is highest and best use in an appraisal?

It is the most profitable use of a property that is legally permissible, physically possible, and financially feasible. Appraisers determine it before valuing anything, because the use defines the buyer pool and the price. Zoning is the legal-permissibility test, which is why it comes first.

Can rezoning increase my property’s value?

Yes, sometimes dramatically, because a rezoning that permits more units or new uses changes what buyers can do with the land. The value is only as durable as the approval, though. Contested changes can sit in litigation, as Arlington’s duplex program did, so entitlement value should be priced with its risks.

What happens to value if zoning changes against me?

A downzoning can remove development potential your price assumed, and a grandfathered nonconforming use can lose its protected status after damage or extended vacancy. In both cases the property’s highest and best use narrows, and the value follows it down. An appraisal can quantify the before and after.

How do I find out what my property’s zoning allows?

Start with your city’s online zoning map, which shows the district for each parcel, then read that district’s permitted uses. For decisions with money attached, a highest and best use analysis from an appraiser interprets what the designation permits and what the market pays for it.

Valuation That Reads the Zoning Map First

PahRoo Appraisal & Consultancy has analyzed highest and best use for more than two decades. An appraiser holding both MAI and SRA designations leads the firm. Maybe your question is a residential lot with ADU potential. Maybe it is a development site needing a commercial appraisal, or an estate or dispute needing broader appraisal services. Either way, the analysis starts where the value starts: with what the map permits.


Luxury real estate interior with high-end finishes and Smart home features
Luxury Real Estate and the Problem of Too Few Comps

In April 2025, a beachfront compound at 2200 Gordon Drive in Naples sold for $133 million. Nothing in America sold higher all year. So here is the question that number hides: who decided it was worth that? After all, no other house on that beach had traded anywhere near it. That is the puzzle at the heart of luxury real estate. The most expensive properties carry the least evidence behind their values. So that gap is where fortunes get won or lost.

By the end of this article, you’ll know:

  • Why the top of the market breaks the usual valuation playbook.
  • The methods appraisers use when a home has no twin to compare against.
  • Where luxury values get contested, and why a small error means seven figures.

Why Luxury Real Estate Breaks Ordinary Valuation

Most homes get valued by comparison, and the system works because suburbs produce near-twins by the thousand. The top tier produces no twins at all. In Redfin’s recap of 2025’s priciest sales, every top-10 home closed above $60 million. Two tied at $110 million, and Los Angeles plus coastal Florida took eight of the ten spots. Naples claimed the record outright.

Now think like an appraiser about that list. How many beachfront compounds traded near Gordon Drive that year? How many buyers on earth could even bid? A thin sale history, one-of-a-kind construction, and a tiny buyer pool leave little to anchor on. So opinions of value can spread by tens of millions. The same house gets called $90 million by one party and $130 million by another. Both can point at something, too. So the question is never whether a luxury home has a value. It is whose evidence holds up.

How Appraisers Value a Home With No Twin

So the craft adapts in four ways. First, the comp search widens. When the block offers nothing, an appraiser looks across competing luxury markets and further back in time. Then every borrowed sale gets adjusted for market movement and differences. Second, the adjustments get surgical. Paired-sales analysis isolates what the market pays for one attribute, such as beachfront versus bay-front. It works by comparing sales that differ in only that respect.

Third, the cost approach earns its keep. For bespoke construction, rebuilding economics set a meaningful check on the comparison grid. What would the land cost, and what would it cost to build again? In trophy locations, the land itself often carries most of the value, so land sales get their own analysis. Fourth, the work leaves the desk. Appraisers at this tier also interview the brokers who handled the few relevant sales. Listing sheets never tell the whole story of why a $110 million deal closed where it did. This is slow, judgment-heavy work, and it is exactly what the MAI designation exists to certify.

Where Luxury Values Get Contested

Nobody orders a trophy-home appraisal out of curiosity. These values get tested in rooms with stakes. Estates face IRS review, for example, where an aggressive number invites penalties and a timid one overpays tax. Divorces split the difference too. One spouse wants the home kept at the lowest defensible figure, while the other wants it counted at the highest. Partnerships dissolve too, lenders size jumbo loans, and insurers set replacement values. In every case, a 5% disagreement on a $40 million property is a $2 million argument.

One more thing fails hardest at this tier: the online estimate. Automated models lean entirely on comparable data, which is the one thing luxury homes lack. The algorithm has also never stood in a great room or walked a private beach. We covered the general gap in our Zestimate vs appraisal breakdown. At the top of the market, that gap becomes a canyon.

From Naples Beachfront to Chicago’s Top Tier

Luxury is local, so what counts as the top tier shifts with the market. The record-setting end of Naples runs on gulf frontage, lot width, and rebuild economics. Chicago’s high end runs on different fuel. Landmark architecture, Gold Coast and Lincoln Park addresses, vintage craftsmanship, and penthouses with protected views carry the premiums here. An appraiser valuing either one, then, needs the local evidence rather than a national average. So the right question for any trophy property is not what luxury homes are worth. It is what this home, on this street, would bring from the few buyers who exist for it.

Rare Homes Need Rarer Evidence

Still, the pattern across all of it is simple. As homes get more unique, casual numbers get less reliable, and the cost of being wrong grows. Maybe you own, are buying, or are litigating over a property at the top of your market. If so, the number that priced your first condo will not survive the IRS, a courtroom, or a sharp counterparty. So get the value from someone who can show the work. That means the widened comps, the adjustments, the cost analysis, and the reasoning connecting them. At this tier, the evidence is the value.

Who decides what a one-of-a-kind home is worth?

For high-value properties in Chicago, Naples, and beyond, an MAI designated appraiser builds the evidence your number needs.

Get a Defensible Luxury Valuation

Frequently Asked Questions

What was the most expensive home sold in 2025?

Per Redfin’s year-end recap, it was a beachfront compound at 2200 Gordon Drive in Naples, Florida. It sold for $133 million in April 2025. Every home in the national top 10 closed above $60 million. Los Angeles and coastal Florida also took eight of the ten spots.

Why are luxury homes harder to appraise?

Because the evidence is thin. Few comparable sales exist, the construction and locations are often one of a kind, and the buyer pool is tiny. So opinions of value can spread widely. The appraiser’s job becomes building support through expanded comp searches, careful adjustments, and cost analysis.

How do appraisers find comps for a one-of-a-kind home?

They widen the search across competing luxury markets and further back in time. Then they adjust for market movement and property differences. Paired-sales analysis isolates the value of single attributes, while the cost approach checks the result against land and construction economics. Broker interviews then fill in what listing data misses.

Do online estimates work for luxury homes?

Worse than for any other property type, in practice. Automated models depend on comparable sales data, which is exactly what luxury homes lack. They also cannot see unique construction, views, or land quality. The more distinctive the property, the further the algorithm drifts.

When does a luxury property need a formal appraisal?

Whenever the value will face scrutiny. That includes estate filings, divorce settlements, partnership buyouts, jumbo financing, insurance placement, or a sale where mispricing costs millions. In each case, a defensible appraisal from a credentialed appraiser is the evidence the number stands on.

Valuation at the Top of the Market

PahRoo Appraisal & Consultancy has valued distinctive and high-end properties for more than two decades. An appraiser holding both MAI and SRA designations leads the firm, with markets served from Chicago to Naples. Maybe you need a residential appraisal for a purchase or sale. Maybe an estate, divorce, or dispute calls for broader appraisal services. Either way, the number comes with the evidence attached.


Home interior showing durable upgrades that boost value in 2025
The 5 Upgrades That Actually Boost Property Value in 2025
Thinking about renovations?

The key isn’t in flashy finishes, it’s in upgrades that add real value. Appraisers and buyers alike now prioritize practical, lasting improvements that impact usability and efficiency. In this blog, we uncover the 5 upgrades that boost home value in 2025, from energy-saving systems to functional layouts that support modern living

Will this upgrade actually raise my property value?

In 2025, the market is smarter and more cautious than ever. Buyers want function, not flash. Appraisers? We look past the granite countertops to what truly counts.

What You Can Start Doing Today

You don’t need a massive budget to begin boosting your home’s value. Small, smart steps now can set you up for long-term gains.

1. Energy-Efficient Systems

What it is: Smart thermostats, solar panels, upgraded insulation, efficient HVAC

Why it adds value: Lower utility bills = long-term savings for buyers. Eco-conscious homes sell faster and often at a premium.

Pro Tip: Look for ENERGY STAR certifications when replacing systems.

2. Finished Lower Levels or ADUs

What it is: Finished basement, legal in-law suite, or detached guest house

Why it adds value: It increases usable (and rentable) square footage. Appraisers factor that in and so do investors.

Pro Tip: Ensure code compliance and proper permits to maximize appraisal value.

3. Updated Major Systems

What it is: New roof, plumbing, electric panel, foundation work

Why it adds value: These upgrades reduce buyer risk. No one wants a fixer-upper surprise post-closing.

Pro Tip: Keep records of installations and warranties to support appraisal documentation.

4. Functional Layout Improvements

What it is: Removing awkward walls, adding a second bath, improving bedroom access

Why it adds value: Flow matters more than fashion. A home that “lives better” appraises better — period.

Pro Tip: Consult an architect or designer for minor layout changes that have a major impact.

5. Curb Appeal That’s Built to Last

What it is: Quality siding, new windows, clean landscaping, modern doors

Why it adds value: Buyers form opinions before stepping inside. Exterior upgrades are both.

Pro Tip: Avoid over-personalized landscaping that might deter future buyers.

Why These Upgrades Work in 2025

In today’s market, both appraisers and buyers are looking for practical value. Aesthetics matter, but functionality and efficiency drive higher valuations. These five upgrades provide lasting returns financially and in livability.

What You Can Start Doing Today

You don’t need a massive budget to begin. Here’s how to take the first steps:

  • Schedule a home energy audit to identify savings opportunities.
  • Plan one project per quarter to upgrade essential systems.
  • Consult with a local appraiser to understand which improvements matter most in your neighborhood.
Final Thoughts

If you’re investing in home improvements, make them count. The best upgrades are the ones that blend smart functionality with lasting value. These five strategies are not just trends, they’re the future of homeownership in 2025.

Want tailored advice before your next renovation? Contact PahRoo Appraisal & Consultancy today for expert appraisal services, local market insights, and data-backed guidance tailored to your real estate goals.

Prefer to watch instead? Visit the PahRoo YouTube channel for videos on home appraisals, real estate insights, and expert renovation tips.

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